Non-Format

Non-Format is a creative team comprising Kjell Ekhorn (Norwegian) and Jon Forss (British). They work on a range of projects including art direction, design and illustration for music industry, arts & culture, fashion and advertising clients.

I really like their typographic work. It has that graphic design thing but pushes the envelope a bit. They obviously know their stuff, but their designs aren't conservative. I also really like the way many of them are black and white, no mid-tones, and still work really well. It's powerful stuff. I hope over the next year (or 2 if i do the BA course 3rd year) to be able to try many typographic "experiments", like limited colour palletes, black and white or a bit of print work. I hope this will give me more ideas to "cash in" later when I leave.

Transistor

More fantasic design that moves. I am well into trying to get some decent vector pieces together myself quite soon (although i would be perfectly content to do some good looking stills for now!), and I want to mess about with that slight 3d feel. This has exactly that, although not quite as groovy as the Airside stuff, it does has excellent movement. check it out out out...

Airside

I have been a huge fan of Airside's work before I'd ever heard of them, as I own a load of Lemon Jelly's records, and half of Lemon Jelly is Airside's co-founder and creative director Fred Deakin.

There seems to be loads of crossover from the world of music and design, and here it pops up again. I have always loved the Airside stuff, mostly because of it's colour and groovy illustration. I will write a full analysis again, as they cover so much good ground from print, installations, web, video, music. ace.

Airside have recently done this spot for Mika. Much of Airside's older work is vibrant and in full technicolour, full of great little characters whom they appear to adapt from all over the place (mostly from Japanese character design). The Mika spot carries on that tradition from the LemonJelly stuff, and their style is most suitable for Mika, the flamboyant new kid on the block.