Fuel

Fuel are a huge mutidisciplinary design / motion graphics studio based in California. They seem to do lots of very corporate work, but have a very inspired approach. There is a great spot they have done for McDonalds here

Their 2006 reel can be viewed here.

Some of the other students in our first year critical studies class seem to think that anything linked to the big corporations is fundamentally wrong, yet it's those very companies that hire the coolest people and fund this kind of great creative work. Creative people must eat!

In my previous job as a dance music remix producer, for a very long time dance music was really big, and during that period money was made by doing 'cool' underground work to gain credibity, but getting money for remixing very big multinatonal acts. The record companies wouldn't necessarily want commercial work. They always wanted to link their act or barnd to your 'cool' thing. I think this is the case at the moment with the motion graphics people.