Louise Fili

Louise Fili is a specialist designer of logos and restaurant identities, and also has a pedigree stretching back to the 1970's, when she was a senior designer for Herb Lubalin. She has also collaborated with Steven Heller on many books generally covering design history, such as Victorian era typography and art deco. This is reflected in her identities for restaurants.

I am very much interested in a wide range of typography, from hand-drwn to historical stuff. My dad was on course to become an art teacher when I was a kid of about 4 or 5, and he was totally into the 1930's era. Art Deco, Busby Berkely and that depression era between the two world wars, and the art and cinema of that time. He had these books about when I was growing up, and I used to copy the lettering. I guess that decorative style made an impact on me even when I was only about 13. Strangely enough, my dad didn't end up in art, and has been a social worker since the late 1970's. He still has great taste, and I find now I am studying again that he is into loads of cool stuff, Man Ray, Brassai, Toulouse-Lautrec (Great Posters, love the typography). Hopefully from all this there is a connection.