Illustrator Paul Huang, creator of Nanospore, recently teamed up with animators Chris Riehl and Sean Starkweather to create an amazing animated video for Nike Japan. The piece is part of a viral marketing campaign promoting the Nike Free Trainer 7.0.
Commissioned as a short film, the video depicts the selling points for Nike’s new “Meta7″ shoe. The story was both illustrated and written by Huang. The characters, Anieruz (circle), Seveno (square), and Manipith (triangle), disappear from their oppressed lives and return transformed with new powers. Accompanied by a print and sculpture campaign, the pieces toured Asia debuting at Tokyo Designer’s week.
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